Quick summary

How Betfred’s Best Odds Guaranteed works in one clear overview.

What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a price protection offer on selected UK and Irish horse races. When you:

• Back a horse at an early fixed price after 08:00 on raceday, and
• The horse wins or places at a bigger SP than the odds you took,

Betfred will automatically upgrade your payout to the bigger SP odds. If the SP turns out to be shorter than your early price, you simply keep your original, higher odds.

How it works (step by step)

1. Check you’re eligible

• Offer is open to new and existing verified online customers who are 18+.
• Your account must comply with Betfred’s general Terms & Conditions and risk policies.

2. Place a qualifying bet after 08:00 raceday

• Place a fixed-odds bet on selected UK & Irish horse races after 08:00 on the day of the race.
• Bets can be win or each-way singles (and some multiples where every leg is individually eligible – but Lucky 15/31/63 are explicitly excluded).
• Do not choose SP as your price – BOG applies to early fixed odds, not “Start Price” bets.

3. Avoid non-qualifying markets

• Bets do not qualify if they are:
  • On selected races highlighted in the racebook as excluded.
  • On Super Extra Place races.
  • Lucky 15s, Lucky 31s, Lucky 63s.
  • Ante Post markets.
  • Tote or Pari-Mutuel bets.
  • Placed using existing Free Bet funds.
  • Placed on specials or price boosts.
  • Placed at SP (Start Price).
  • On races that later revert to SP-only markets due to non-runners or other adjustments.

4. Let the race run and check the SP

• After the race, Betfred compares your early price with the official Starting Price.
• If SP is shorter than your price:
  • You’re paid at your original (better) odds.
• If SP is bigger than your price:
  • You’re paid at the bigger SP odds automatically.

5. Settlement and credit timing

• Best Odds Guaranteed is applied on settlement of the race market.
• Your account is credited with the upgraded returns if the SP is bigger than the price taken.

What qualifies and what doesn’t?

Qualifying bets

• Fixed-odds bets (win or each-way) on selected UK & Irish races.
• Bets placed after 08:00 on the day of the race.
• Bets struck with early prices (not SP) from your cash balance.

Non-qualifying bets

• Races specially highlighted in the race book as excluded.
• Bets on Super Extra Place races.
• Bets in Lucky 15, Lucky 31, Lucky 63 formats.
• Ante Post wagers.
• Tote and Pari-Mutuel bets.
• Bets placed using existing Free Bet funds.
• Bets on specials or boosted prices.
• Bets taken at SP.
• Races where non-runners cause the event to revert to SP-only pricing.

Always double-check your bet slip for: raceday time (> 08:00), early fixed odds selected, and that the race is not flagged as excluded, Super Extra Place, Ante Post, or Tote.

Limitations, Rule 4 and fair use

• In the event of a Rule 4 deduction, Best Odds Guaranteed is applied to the adjusted price after the Rule 4 is taken off.
• If there is evidence of collusion or patterns designed to guarantee profit regardless of the outcome, Betfred may void the bonus element and settle bets at the correct odds.
• In case of any dispute, the decision of the Betfred Management Team is final and based on the Terms & Conditions.
• Betfred reserves the right to exclude certain customers from the offer due to internal risk or staking policies and will notify those customers separately.
• The promotion can be withdrawn if necessary due to issues beyond Betfred’s control (system failures, supplier withdrawal, etc.), with reasonable efforts made to notify users.

Pros and ideal type of player

Responsible betting tips

• Best Odds Guaranteed improves your expected value, but doesn’t change the inherent risk of horse racing – keep stakes reasonable.
• Use BOG as a small long-term edge, not as a reason to overbet volatile races.
• Stick to a clear staking plan and racing budget, irrespective of how many BOG-eligible races are available each day.
• If you feel you’re chasing losses or betting impulsively, make use of safer gambling tools or seek external support.